ARM Creative came to Plaid wanting to create a brand for their multi-directional digital marketing agency. Plaid suggested an old school pen and ink illustration of an octopus – what a better symbol for an agency with a multi-faceted approach, right? We illustrated the octopus and meshed it with a farm league-style hand worked typeface; arms and tentacles interwoven through and around the type to create a playful, far-reaching mark. ARM had merch on order before the pixels were dry.
Big Ray’s Base Camp Coffee
As THE Alaskan outfitter, Big Ray’s wanted to add some essential expedition equipment to their brand. The result was Base Camp Coffee. Plaid developed packaging that harkened back to the canvas sidewall tents historically used by hunters, miners and other Alaskan adventurers. The resulting brew is a mission critical pick-me-up for every outing.
Big Ray’s & Alaska Historic Timeline
To commemorate the 70th anniversary of Big Ray’s outfitting Alaskans for all conditions Plaid was commissioned to create a unique way to display the history of the company. In addition to showcasing historic milestones of Big Ray’s the timeline features major events that happened in Alaska those same 70 years. To do this we proposed using a weathered wood structure as a nod to the territorial days of Alaska, as well as to the surplus sales that the company was founded upon. Vintage images were printed onto ash panels and then assembled in each Big Ray’s store – either as a flat wall display or as a column as space permitted. Mounted to the wood are historic images with offset captions on clear acrylic. The end result was a mixture of old and new that told the story well. If you are in Anchorage, Fairbanks or Kodiak, swing by and take a look at the end result.
Rodeo Alaska Truck Wrap
Emmonak Corporation Website
Emmonak Corporation needed a website for their village corporation. The goals for the site where: showcase Emmonak’s culture, communicate with shareholders and be a location where governmental contracting agencies could find them as well as get a feel for the corporation and its subsidiaries.
Activ8 is winterwear made for real Alaskan kids exclusively from Big Ray’s. Meet Ocho the Activ8 snowman.
Big Ray’s Van Wrap
Getting real Alaskan gear to Alaskans requires a sharp dressed van.
Healthy South Dakota Men’s Health Week Campaign
Be a man. That’s the theme of this series created for Healthy South Dakota. Using edgy humor and cringe-worthy imagery these ads are designed to motivate men to get regular health screenings.
CIRI 2005 Calendar
In 2005 CIRI’s theme for their 2005 annual shareholder calendar was traditional containers. We selected and shot 12 containers – from a Haida dancing headdress to an Athabascan salmon skin utility bag and set them in an over-sized one page format.
Big Ray’s Brand Update Spot – All Alaskan
This spot was created to support a brand overhaul – namely changing all five Alaskan locations – Army Navy in Anchorage, Big Ray’s in Fairbanks and Mack’s Sport Shop in Kodiak – to one name: Big Ray’s. Another key goal of this spot was to reinforce the history of the Big Ray’s brand and it’s direct connection to Alaska – past and present.
Anderson Lohr Healthcare Consulting
Ideal Home Design Competition Logo
Ideal Home was a design competition for architects, engineers and builders. This mark was used on all collateral for the competion, swag as well as being transformed into a 3-D mixed material trophy for the winners.
Plug@20? Program Mark
This mark was created to promote the use of block heaters in cars when the temperature was 20?F or colder to reduce emissions and wear and tear from a cold start.
Dakota Smiles Mobile Dental Clinic Wrap
Delta Dental of South Dakota’s Dakota Smiles mobile dental clinic. The mobile clinic services the state of South Dakota’s road system focusing on low income rural kids that may not have access to quality dental care.